The Yacht Harbour Association (TYHA) and Leisure Marine Association MENA (LMA) proudly unveil a strategic collaboration designed to enhance the development of the marina industry throughout the Middle East and North Africa (MENA) region.
This groundbreaking collaboration signifies a new era of cooperation, with TYHA and LMA jointly committed to advancing the growth and promotion of the marina industry and its workforce.
Through this relationship, both organisations will actively support the exchange of marina best practices, utilising the respected Gold Anchor, Clean Marina, and Superyacht Ready accreditation programmes. The emphasis on these quality standards is poised to elevate the industry and contribute significantly to the sustainable development of marinas in the MENA region.
This strategic alliance marks a significant step forward for the leisure marine sector in the region, promising exciting opportunities and advancements.
In alignment with a shared commitment to fostering excellence, TYHA and LMA will actively promote and encourage the training and continuous professional development of marina staff. This initiative will be realised through close collaboration with the Global Marina Institute, ensuring that marina professionals in the MENA region benefit from world-class education and training opportunities.
Playing pivotal roles as advocates for marina promotion, TYHA and LMA will engage in boat shows, events, publications and targeted communication channels. The overarching goal is to enhance global awareness and showcase the distinctive offerings of marinas in the MENA region.
The collaboration extends to the facilitation of networking events and seminars, providing a platform for meaningful connections and knowledge-sharing among marina professionals. The exploration of hosting an annual international event in the Middle East, jointly organised by LMA and TYHA, underscores the commitment to fostering a robust and interconnected marina community in the region.
Central to this collaborative effort is a shared commitment to leveraging industry best practice guidelines and standards. This focus aims to guarantee a heightened level of quality and consistency throughout the sector, thereby fortifying the MENA region's standing as a recognised hub for premium marina experiences.
“Delivering the highest quality customer experience is an ever increasing focus for our marina members in the Middle East and therefore we are delighted to be working in collaboration with the Leisure Marina Association to help marinas achieve this. The Gold Anchor, Clean Marina and Superyacht Ready accreditation programmes are a highly effective way of sharing best practice to raise standards and we look forward to working with LMA to help more marinas through these schemes”.
Commented Jonathan White, TYHA General Manager
TYHA and LMA extend an invitation to industry stakeholders, professionals, and enthusiasts to join them on this transformative journey as they collaborate to shape the future of the marina industry in the Middle East and North Africa.
FURTHER INFORMATION
For more information please contact: Hayley Cloke – hcloke@britishmarine.co.uk
About The Yacht Harbour Association (TYHA)
The Yacht Harbour Association is established to develop the marina industry by specifically supporting marina members of British Marine and International Members. We help boat users find good quality marinas and help marina businesses improve their services and operate to high, modern standards. We offer expert advice in a range of issues, marketing & promotional tools, specific training for marina management and the opportunity to work with other businesses to find the best way to address problems. These services work together to save money and valuable time. The development of marina standards is at the heart of our work, this is supported and recognised through the Gold Anchor global marina accreditation scheme which TYHA are proud to administer and deliver.
About LMA:
The Leisure Marine Association MENA (LMA) is headquartered in Dubai, United Arab Emirates, and promotes, protects, and advances the interests of its members and the leisure marine community. The Association advises and assists governments, public authorities, trade industries, and associations concerning matters of interest to the leisure marine sector. Making the region an enjoyable place for yachting and boating, advocating safe yachting and boating practices, creating environmental awareness and providing educational opportunities for leisure marine enthusiasts and trade professionals.